After completing the course students will be able to:

1. Understand the concept of strategy and the role of the strategic management to promote the organization development in order to improve its financial and market performance to achieve a sustainable competitive advantage over its competitors;
2. Use appropriate tools to assess the organization external and internal environment;
3. Apply strategy as a process: strategic vision, mission and objectives development, strategy definition, implementation and executing the strategy, monitoring developments, evaluating performance and making corrective adjustments;
4. Develop the strategic business plan;
5. Define marketing and understand marketing as a process within the organization's strategic planning;
6. Identify consumers' buying behavior and outline a consumer-oriented marketing strategy;
7. Define the components of the marketing mix program.

Curricular Unit Form